Catie is the Founder and CEO of BABs, a global growth and user acquisition agency for web3 known for data-driven strategies to build true communities that will convert into actual users and buyers. With 20+ years in tech marketing across the US, UK, Europe, and UAE, she champions sustainable business growth in Web3. She founded Websh3 to promote diversity in the space and serves as a strategic advisor focusing on sustainable business models and meaningful metrics beyond TVL.

A recognized speaker at major industry events including Proof of Talk, NFT.NY, Stellar Builder House, Global Blockchain Congress. Catie has been featured by Coindesk and WeAreTechWomen. Originally from Chicago and bilingual in English and Spanish, she now lives in Sevilla, Spain, while working globally across the US, UK, and MENA region.