Justin Banon is a technology, market, and thought leader in Web3, focused on the tokenization of physical real world assets.

Justin has contributed op-eds to Coindesk, Blockworks, and The Defiant, and has been featured in Tatler, The Drum, and Cointelegraph. He’s appeared on CNBC and is an active speaker and panellist at tier one events such as DEVCON, Davos, NFT NYC and EthCC.

Justin founded Boson Protocol - Web3’s decentralized commerce layer.  In 2021, Boson raised $36 million and was later named a World Economic Forum Technology Pioneer. In 2024, he announced the launch of a second protocol, Fermion, for the verified tokenization and fractionalization of high-value assets. Together, Boson and Fermion serve as the de facto decentralized infrastructure for tokenizing any physical asset.

Boson has partnered with brands such as Tommy Hilfiger and Hogan, as well as technology platforms like WooCommerce, the world’s largest e-commerce platform. As a partner at Outlier Ventures, a leading Web3 accelerator, he mentors startups and helps shape the future of Web3.

Justin holds a bachelor’s degree in physics and two master’s degrees in Digital Innovation and Crypto Technology. He is actively involved in research, focusing on the Web3 computable economy, and has co-authored several papers on the subject, including with blockchain economist Professor Jason Potts.

Justin’s mission is to enable a new computable economy—unlocking exponential wealth and driving a step change in human progress—by building the general-purpose decentralized infrastructure for tokenizing physical assets.